Call centres using automatic number identification ANI services can significantly enhance the customer experience as calls can be directed to a team of agents, receive personalised greetings, efficient call routing, location and service specific rules as well as segmentation.

ANI can also be integrated with customer databases to route calls based on customer characteristics. This ensures that customers are directed to agents equipped to address their specific needs. And when combined with customer databases, ANI enables automatic retrieval of customer account information, allowing agents to promptly identify customers and offer personalised service. Consequently, agents can allocate more time to value-added tasks and less on data collection.