Outbound Interactive Voice Response (IVR) is a technology used in contact centres to manage automated outbound calls. These calls serve various purposes, such as delivering notifications, conducting surveys, and collecting data from customers. They provide an efficient means for contact centres to reach a large audience without requiring live agents to make manual calls.

Contact centres can use automated calls to send reminders, status updates, confirmations, or alerts to customers or stakeholders. These notifications can cover a wide range of topics, from appointment reminders to service outage alerts and more.

Outbound IVR also plays a role in data collection. Whether verifying account information, confirming appointments, gathering specific responses to prompts or conducting surveys and collecting feedback, this technology helps in efficiently collecting data from customers.

For debt collection efforts, contact centres use outbound IVR to send payment reminders and facilitate the collection of past-due balances. Additionally, customers may be given the option to make payments through the IVR system.

In sales and marketing, outbound IVR supports lead generation. Automated calls are made to potential customers, and those showing interest may be transferred to live agents for further engagement.