Closed loop feedback in a contact centre is a systematic process for collecting, analysing, and acting on customer feedback and customer data to drive customer experience improvements. The closed-loop aspect means that the feedback process is continuous and cyclical, ensuring that customer insights are used to make ongoing enhancements. 

Closed-loop feedback is a customer-centric approach aimed at not only addressing specific customer issues but also proactively improving the overall customer experience. It helps contact centres to stay agile and responsive to changing customer needs and preferences.

How can closed loop feedback can be utilised in a contact centre

Collecting Feedback: Contact centres gather customer feedback through various channels, such as surveys, comments, social media, or direct interactions.

Analysing Feedback: Feedback is carefully analysed to identify recurring issues, patterns, or areas of improvement. This analysis may involve sentiment analysis, data mining, or other techniques to gain insights.

Identifying Areas for Improvement: Based on the feedback analysis, contact centre managers or quality assurance teams pinpoint areas where the customer experience can be enhanced.

Implementing Changes: Actionable insights are used to make changes within the contact centre. These changes can involve adjusting agent training programs, revising scripts, improving response times, as well as other operational modifications.

Monitoring Results: After changes are implemented, the contact centre continues to monitor customer interactions and feedback to see if the improvements have a positive impact.

Feedback Reassessment: The cycle continues as new feedback is collected, analysed, and acted upon, creating a continuous process of improvement.